Privacy Policy
Revised: April 10, 2025
This privacy notice for Mighty Mint Momentum, operated by OfferAxis, LLC (“we,” “us,” or “our”), describes how and why we collect, use, and share your personal information when you use our services (“Services”), such as visiting our website, completing our form, or engaging with us through calls or marketing. Mighty Mint Momentum Claim Connect is a pay-per-call lead generation platform that connects motor vehicle accident victims with law firms. We collect only the data necessary to generate leads, which we share with our partner law firms to help you access legal services. If you do not agree with our policies, please do not use our Services. For questions, contact us at support@mightymm.org.
1. What Information Do We Collect?
Personal Information You Provide: We collect information you voluntarily submit when you use our Services, such as completing our online form or contacting us. This includes:
- Names (first and last)
- Phone numbers
- Email addresses
- Zip codes
- Mighty Mint Momentum claim details (e.g., accident timing, fault, attorney involvement; no medical or health data)
All information you provide must be true, complete, and accurate, and you should notify us of any changes.
Information Automatically Collected: We collect certain data automatically when you visit our site, including:
- Log and Usage Data: IP address, browser type, device information, pages visited, and usage timestamps.
- Device Data: Device type, operating system, and settings.
- Geolocation Data: Approximate location based on IP address or zip code (not precise unless you enable it).
We use cookies and tracking technologies for analytics and advertising. See Section 4 below.
Third-Party Sources: We may collect data from marketing partners or affiliates (e.g., names, contact details) to enhance our lead generation efforts.
2. How Do We Use Your Information?
We use your information to:
- Generate pay-per-call leads and connect you with Mighty Mint Momentum law firms.
- Provide and improve our Services.
- Respond to inquiries and offer support.
- Send marketing communications (e.g., legal service offers) if you opt in, in compliance with the Telephone Consumer Protection Act (TCPA).
- Deliver targeted advertising based on your interests.
- Analyze usage trends to enhance our site.
- Prevent fraud and ensure security.
- Pay-Per-Call Services: We facilitate inbound and outbound calls to our law firm partners using AI-driven technologies, such as call routing and quality assurance. Calls may be recorded for training and quality purposes, with your consent obtained at the start of the call in compliance with TCPA and two-party consent state laws (e.g., California, Florida). You may opt out of recording by ending the call or contacting us as outlined in Section 11. We respect the National Do Not Call Registry and comply with the Telemarketing Sales Rule (TSR), only initiating calls with your prior express consent.
We process your information only with your consent, to fulfill our services, or as permitted by U.S. law. For telemarketing, we obtain your prior express written consent as required by the TCPA, as noted in our form submission process.
3. When and With Whom Do We Share Your Personal Information?
We conduct assessments to ensure data sharing complies with applicable laws. We share your information in these situations:
- Lead Sales: We sell your personal information (e.g., name, phone number, Mighty Mint Momentum claim details) to partner law firms as pay-per-call leads to connect you with legal services. This is considered a “sale” under U.S. state privacy laws, and you can opt out (see “Your Rights” below).
- Service Providers: We share data with vendors, such as call tracking providers (e.g., Ringba), under contracts ensuring your information’s protection.
- Business Transfers: We may share data during mergers, sales, or acquisitions.
In the past 12 months, we have sold identifiers and Mighty Mint Momentum claim information to law firms for lead generation purposes.
4. Do We Use Cookies and Other Tracking Technologies?
We use cookies and tracking technologies (e.g., pixels, web beacons) for:
- Essential Cookies: Necessary for site functionality, such as maintaining your session. These are typically session-based and expire when you close your browser.
- Analytics Cookies: Measure performance, e.g., Google Analytics (_ga cookie, expires after 2 years) for traffic analysis.
- Call Tracking Cookies: Support lead attribution, e.g., Ringba for tracking calls (up to 1 year).
- Advertising Cookies: Enable targeted ads based on your interests (up to 1 year).
We provide a cookie consent banner on your first visit, allowing you to accept or decline non-essential cookies (e.g., analytics, call tracking, advertising). You can manage cookies via browser settings, but disabling essential cookies may affect functionality. See Section 8 for opt-out options. We also use TrustedForm to record your consent for lead generation and marketing communications, ensuring compliance with telemarketing laws.
5. How Long Do We Keep Your Information?
We retain your data only as long as necessary for lead generation and requested services:
- Lead data (e.g., name, phone number) and Mighty Mint Momentum claim details: Up to 90 days after a lead is sold or your inquiry is resolved, unless legally required longer (e.g., tax or legal obligations).
- Other data: Deleted within 12 months post-inquiry if applicable, unless required by law.
When no longer needed, we delete or anonymize your data, or securely store it in archives until deletion is possible.
6. How Do We Keep Your Information Safe?
We use industry-standard measures, including encryption for data in transit and at rest, access controls, and regular security audits, to protect your data from unauthorized access or breaches. We comply with Federal Trade Commission guidelines to maintain robust security practices. In case of a data breach, we will notify affected users as required by applicable state laws. However, no online transmission is 100% secure, so we cannot guarantee absolute protection. Use our Services in a secure environment.
7. Do We Collect Information From Minors?
We do not knowingly collect data from or market to children under 18. If we learn we’ve collected such data, we will deactivate the account and delete it. Contact us if you suspect we have minor data.
8. What Are Your Privacy Rights?
As a U.S. resident, you have rights under all applicable U.S. state privacy laws effective as of 2025 and beyond (e.g., California CCPA/CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Texas TDPSA, Delaware DPDPA, Iowa ICDPA, New Jersey NJDPA, Minnesota MCDPA), including:
- Right to Know: Whether we process your data and what data we hold.
- Right to Access: A copy of your personal information.
- Right to Correct: Inaccuracies in your data.
- Right to Delete: Your personal information.
- Right to Opt Out: Of sales to law firms or targeted advertising.
- Right to Non-Discrimination: For exercising your rights.
- Right to Challenge Profiling (Minnesota): If we use AI for decisions like call routing that impact you, you may review data used, request corrections, or challenge the decision by contacting us as outlined in Section 11.
How to Exercise Your Rights: To opt out of data sales or targeted advertising, adjust your cookie preferences in our consent banner, email support@mightymm.org, use Google Analytics Opt-Out, reply “STOP” to SMS, or request opt-out during a call for marketing messages. For other requests (e.g., access, deletion, profiling challenges), submit a data subject access request via this form. We verify your identity using the information provided. Authorized agents may submit requests with your signed permission. We respond within legally required timeframes (e.g., 45 days under CCPA).
9. Categories of Personal Information We Collect
We have collected the following in the past 12 months:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, phone number, email, zip code | YES |
| B. Mighty Mint Momentum Information | Accident details, fault, attorney involvement (no medical or health data) | YES |
| C. Internet Activity | IP address, browser data, usage patterns | YES |
| D. Geolocation Data | Approximate location (e.g., from IP or zip code) | YES |
| E. Sensitive Personal Information | Social Security number, biometric data, health status | NO |
Retention: Categories A-D are retained up to 90 days post-lead sale or inquiry resolution, or 12 months post-inquiry if applicable, unless legally required longer.
Sharing: We sell Categories A and B to law firms and share Categories C and D with service providers (e.g., analytics, call tracking).
10. Do We Make Updates to This Notice?
Yes, we update this notice to comply with U.S. state laws. Material changes will be posted prominently or emailed to you. This notice is accessible via links on our homepage and footer, as required by laws like the Nebraska Data Privacy Act. Review this page regularly.
11. How Can You Contact Us?
If you have questions or comments about this notice, you may contact us by email at support@mightymm.org, or by post at:
Mighty Mint Momentum 407 E. Ayre St Wilmington DE 19804
We strive to make our Services accessible. Contact us for assistance if you have accessibility needs.
